Brands
As part of our growth strategy, we are proud to be the official franchisees of Gold’s Gym in Israel. After three years, we found a global company that shares a similar DNA to our own. Like us, Gold’s Gym also has a great vision and enormous enthusiasm that have led it to success.
We are planning to build large fitness gyms equipped with GYM80 devices for improving strength and performance.
Joe Gold opened a small fitness gym in Venice Beach in 1965. Since then Gold’s Gym has been continuing to be a home for bodybuilding and strength training, as well as being the home of legendary icons. We will continue to preserve and grow with this legacy in Israel.